PSA campaign drives telemedicine usage during the COVID-19 crisis.
The perception of telemedicine instantly evolved from a late-night convenience to a life-saving solution during the COVID-19 crisis. As consumers were urged not to overwhelm emergency departments and testing locations with possible symptoms of the virus, the terms “telemedicine” and “telehealth” seemingly entered the national lexicon overnight.
There was a clear knowledge gap, however, between awareness and adoption – including how and where to access telemedicine (and how much it might cost). Working with a longtime health insurance client, MVP Health Care, Media Logic quickly developed a public service campaign to bridge this gap…making it easier for consumers across New York State and Vermont to access telemedicine services available to them.
The effort was anchored by the theme, “Stay home. Stay safe. Try Telemedicine First.” – creating a strong, directive mnemonic repeated across TV, radio, outdoor and other media. All media drove consumers to a first-of-its kind microsite that provided a simple way for consumers to research their telemedicine options, whether searching by location or by their health insurance company.
Developed on a pro bono basis, it was all about providing a critical service to our community during an unprecedented health crisis.
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For financial marketers, understanding and adapting to the changing habits of Gen Z and Millennials across streaming, social media and AI-powered platforms is crucial to establishing authentic connections with these digital-natives.
To better understand these cohorts and their media preferences, Media Logic conducted a survey of 800 Gen Z and Millennial consumers.
Our report looks at the insights that financial marketers can use to drive engagement and influence purchasing decisions while fostering lasting relationships with these influential consumers.
In 2024, Media Logic’s Consumer In Sight research team conducted nine surveys exploring the evolving behaviors, attitudes and preferences of healthcare consumers. From media consumption trends to Medicare enrollment experiences, these surveys offer actionable insights to guide healthcare marketers. Here’s a look back at what we learned this year.
In a competitive Medicare market, member retention has become a top priority. By using data to personalize outreach based on health needs, demographics and preferences, health plans can significantly increase engagement and loyalty. Download our tip sheet to keep best practices handy as we head into 2025 and the Medicare Advantage Open Enrollment Period.
