Recognizing a need to sharpen their brand and to better position their SaaS technology platform for growth, Informz called on Media Logic.
We tackled the task head-on with new brand positioning, fresh messaging, and an updated look/tone/feel to take the email and marketing automation solution provider to the next level. This included helping to evolve the Informz website, the flagship expression of their brand. Not only did we completely redo the design and creative, but we updated the navigation, streamlined the user experience and created an “explainer video” to quickly, efficiently distill the Informz story.
The new brand was instrumental in presenting Informz as an industry leader and has contributed to its continued success.
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Media Logic’s Voices of Medicare study uncovers what truly shaped 2025 AEP decisions—revealing the gap between satisfaction and loyalty, the impact of growing consumer anxiety, and how supplemental benefits are falling short. These insights offer Medicare marketers year-round guidance for stronger, more authentic engagement.
Historically, health insurance marketing teams have supported their Small and Large Group lines of business primarily through push tactics – sales enablement, broker collateral and general awareness messaging and education. But in an environment where employers scrutinize every dollar and expect more from their partners, that model doesn’t go far enough.
In this intriging Q&A session, Media Logic's resident expert, Nicole Johnson, Group Director and FS Practice Lead, shares her perspective on the Lower Midde Market segment honed by decades of commercial payments and retail banking marketing experience.
