Recognizing a need to sharpen their brand and to better position their SaaS technology platform for growth, Informz called on Media Logic.
We tackled the task head-on with new brand positioning, fresh messaging, and an updated look/tone/feel to take the email and marketing automation solution provider to the next level. This included helping to evolve the Informz website, the flagship expression of their brand. Not only did we completely redo the design and creative, but we updated the navigation, streamlined the user experience and created an “explainer video” to quickly, efficiently distill the Informz story.
The new brand was instrumental in presenting Informz as an industry leader and has contributed to its continued success.
Ready to find your edge?
Get smarter strategy and breakthrough creative. Backed by unmatched client support.
Our latest infographic shows why EMOB marketing works. Let it inspire and motivate you to push five key activities with cardholders in their first 90 days!
Despite market challenges, co-brand credit cards are poised for significant growth through 2030. With only 25% of U.S. consumers currently holding co-brand cards (versus 69% with general-purpose cards), issuers face substantial acquisition opportunities. Strategic targeting of underrepresented segments—particularly higher-income consumers and younger demographics—presents immediate growth potential. Find out how forward-thinking issuers will leverage data-driven personalization, fintech partnerships, and innovative payment flexibility to differentiate their offerings in this dynamic, competitive landscape.
The 2025 Medicare Annual Enrollment Period was anything but ordinary. To understand how various factors shaped the shopping experience, Media Logic conducted its third annual Medicare AEP Shopping Experience Survey, gathering insights from 450 Medicare enrollees aged 66-75. This year's findings highlight key trends in plan satisfaction, shopping behavior and advertising recall, offering insight into the behavior of Medicare eligibles during an extremely disruptive year.
