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Fresh take on software technology brand.

Recognizing a need to sharpen their brand and to better position their SaaS technology platform for growth, Informz called on Media Logic.

We tackled the task head-on with new brand positioning, fresh messaging, and an updated look/tone/feel to take the email and marketing automation solution provider to the next level. This included helping to evolve the Informz website, the flagship expression of their brand. Not only did we completely redo the design and creative, but we updated the navigation, streamlined the user experience and created an “explainer video” to quickly, efficiently distill the Informz story.

The new brand was instrumental in presenting Informz as an industry leader and has contributed to its continued success.

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Credit Union ONE

Using digital and social to build new customers from within.

When Credit Union ONE wanted to grow their Cash Back Checking Account business, they wisely targeted existing members who didn’t have a checking account.

  • Financial Services
New brand positioning for a health plan using customer feedback.

HAP

Using customer feedback to guide a new brand positioning.

When Media Logic began developing a new brand positioning for HAP, they knew right where to start: with consumers.

  • Healthcare

See our latest posts.

Parents: A Consumer Segment Signaling Digital Commerce Growth

Parents: A Consumer Segment Signaling Digital Commerce Growth

Parents are emerging as a key consumer segment signaling where digital commerce is headed: new research shows they don't just spend more time shopping online, but convert at a higher rate, use mobile more, and abandon carts faster when checkout friction appears. For financial services marketers, that last point is crucial, since the parent segment's growth potential is most easily captured at checkout, where payments strategy already lives.

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Ally’s Anti-branch Campaign Brings Back Marketing Swagger

Ally’s Anti-branch Campaign Brings Back Marketing Swagger

Ally Bank recently dropped an "Okay, Boomer" on the industry. In a series of billboards appearing in large cities across the United States, the digital-only bank released a campaign with provocative messages that mock traditional bank branches and the people who love them.

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AI Adoption Climbs as Digital Confidence Grows Among Older Adults, Study Finds 

AI Adoption Climbs as Digital Confidence Grows Among Older Adults, Study Finds 

AI adoption among older adults is rising quickly, more than doubling in just one year. The digital story, however, is more complex than just increased usage. Media Logic's recently released 2026 Consumer In Sights (CIS) study of older adults' media preferences takes a closer look at digital confidence, channel use and how they think about and use AI.

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