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Fresh take on software technology brand.

Recognizing a need to sharpen their brand and to better position their SaaS technology platform for growth, Informz called on Media Logic.

We tackled the task head-on with new brand positioning, fresh messaging, and an updated look/tone/feel to take the email and marketing automation solution provider to the next level. This included helping to evolve the Informz website, the flagship expression of their brand. Not only did we completely redo the design and creative, but we updated the navigation, streamlined the user experience and created an “explainer video” to quickly, efficiently distill the Informz story.

The new brand was instrumental in presenting Informz as an industry leader and has contributed to its continued success.

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Credit Union ONE

Using digital and social to build new customers from within.

When Credit Union ONE wanted to grow their Cash Back Checking Account business, they wisely targeted existing members who didn’t have a checking account.

  • Financial Services
New brand positioning for a health plan using customer feedback.

HAP

Using customer feedback to guide a new brand positioning.

When Media Logic began developing a new brand positioning for HAP, they knew right where to start: with consumers.

  • Healthcare

See our latest posts.

Navigating the Digital Ecosystem: A Guide for Regional Health Plans

Navigating the Digital Ecosystem: A Guide for Regional Health Plans

The digital marketing landscape is evolving rapidly, presenting both opportunities and challenges for regional health plans. Unlike national brands with extensive budgets and broad reach, regional health plans must navigate digital media with strategic precision to maximize their investments and connect with the right audience. Here's a look at the hurdles regional health plans face and how payers can develop a digital plan to overcome challenges.

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Unlocking Hidden Revenue by Transforming Member Communications

Unlocking Hidden Revenue by Transforming Member Communications

Health plans know that member experience is everything. But despite their best efforts, many struggle to deliver the right message at the right time —or to make it personal and relevant—and it's costing them. Disjointed communications, data silos and an overwhelming volume of outreach leave many members disengaged. The good news? There's a smarter way, and that's where our Member Value Optimizer comes in.

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