With a focus on lead generation for their Medicare Annual Election Period, long-time client MVP Health Care once again entrusted Media Logic with the challenge. Our goal? To break through the clutter of AEP advertising, increase media efficiency, enhance digital engagement, and leverage their expanded salesforce and enhanced call center.
Embracing MVP’s desire to promote one-on-one consultations with prospects, we developed a concept that showcased the personal connection promised by MVP – based on a simple conversation over coffee (including the incentive of a Dunkin’ Donuts gift card). The campaign was fully integrated across print and digital channels, including direct mail packages, email nurturing, paid search and a highly successful full-page newspaper wrap.
Our strategy contributed to a successful open enrollment for MVP, including growth in key markets, and provided us with insights and metrics to optimize their future marketing efforts.
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An asteroid killed the dinosaurs. Video killed the radio star. AI will kill the bank branch. Each of those statements is a little true and a little false. Because the disruptive force didn’t eliminate the endangered species – it triggered (or is triggering) significant evolution. Dinosaur DNA lives on in birds. Thanks to Spotify algorithms, musicians still break through without video. And bank branches are being reimagined in […]
Proprietary research doesn't just add texture. It adds distance from every competitor drawing from the same public sources. With the accessibility of AI tools, learning how to leverage them to give you an advantage is imperative.
Watch Media Logic Healthcare Group Director Josh Martin walk through exactly how we built AI-driven direct response tactics, what it produced, and where we're looking to test it next.
