Strategic campaigns generate new opportunities, leads.

Media Logic has developed dozens of campaigns to help global nutrient premix leader Fortitech Premixes® drive sales among food and beverage manufacturers.

Demonstrating how Fortitech’s ‘Strategic Nutrition’ can help manufacturers develop innovative products and connect with targeted consumer segments, the campaigns highlight specific opportunities in products targeting areas such as heart health, diabetes and child development.

Emphasizing the end consumer—rather than the typical B2B ingredient pitch—campaigns consist of a range of magazine, online banner ads and emails driving leads to a landing page to access rich content, usually in tech paper format.

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Navigating the Digital Ecosystem: A Guide for Regional Health Plans

Navigating the Digital Ecosystem: A Guide for Regional Health Plans

The digital marketing landscape is evolving rapidly, presenting both opportunities and challenges for regional health plans. Unlike national brands with extensive budgets and broad reach, regional health plans must navigate digital media with strategic precision to maximize their investments and connect with the right audience. Here's a look at the hurdles regional health plans face and how payers can develop a digital plan to overcome challenges.

Unlocking Hidden Revenue by Transforming Member Communications

Unlocking Hidden Revenue by Transforming Member Communications

Health plans know that member experience is everything. But despite their best efforts, many struggle to deliver the right message at the right time —or to make it personal and relevant—and it's costing them. Disjointed communications, data silos and an overwhelming volume of outreach leave many members disengaged. The good news? There's a smarter way, and that's where our Member Value Optimizer comes in.