Media Logic has developed dozens of campaigns to help global nutrient premix leader Fortitech Premixes® drive sales among food and beverage manufacturers.
Demonstrating how Fortitech’s ‘Strategic Nutrition’ can help manufacturers develop innovative products and connect with targeted consumer segments, the campaigns highlight specific opportunities in products targeting areas such as heart health, diabetes and child development.
Emphasizing the end consumer—rather than the typical B2B ingredient pitch—campaigns consist of a range of magazine, online banner ads and emails driving leads to a landing page to access rich content, usually in tech paper format.
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Media Logic’s Voices of Medicare study uncovers what truly shaped 2025 AEP decisions—revealing the gap between satisfaction and loyalty, the impact of growing consumer anxiety, and how supplemental benefits are falling short. These insights offer Medicare marketers year-round guidance for stronger, more authentic engagement.
Historically, health insurance marketing teams have supported their Small and Large Group lines of business primarily through push tactics – sales enablement, broker collateral and general awareness messaging and education. But in an environment where employers scrutinize every dollar and expect more from their partners, that model doesn’t go far enough.
In this intriging Q&A session, Media Logic's resident expert, Nicole Johnson, Group Director and FS Practice Lead, shares her perspective on the Lower Midde Market segment honed by decades of commercial payments and retail banking marketing experience.
