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Strategic sales enablement for a global “BNPL.”

An early market leader in the burgeoning Buy Now, Pay Later (BNPL) industry in Australia and the U.K., Opy tapped Media Logic to help launch its innovative financing model in the United States. This included strategic B2B marketing support designed to motivate businesses to offer Opy as a convenient new payment option for their customers.

We developed sales training materials and campaign-based, targeted vertical initiatives that included messaging for industries such as healthcare, dentistry and automotive repair. We also created a wide range of sales enablement materials, from one-sheets and pitch decks to high-energy sales presentations, trade show materials, Salesforce-integrated landing pages and more.

The outcome established a solid foundation, offering immediate credibility and a compelling value proposition for the fintech and setting the stage for direct communication with consumers.

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Credit Union ONE

New positioning and branding help set a credit union apart.

To help differentiate themselves in the highly competitive Michigan market, Credit Union ONE turned to Media Logic to develop a new positioning strategy, a brand LTF (look, tone and feel) and a refreshed logo design.

  • Financial Services

Digital Federal Credit Union (DCU)

Boosting cardholder engagement to protect and grow DCU’s portfolio.

Knowing they needed to strengthen engagement to protect their valuable cardholder base, Digital Federal Credit Union (DCU), one of the twenty largest credit unions in the U.S., reached out to Visa for help developing a comprehensive marketing outreach plan.

  • Financial Services

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Navigating the Digital Ecosystem: A Guide for Regional Health Plans

The digital marketing landscape is evolving rapidly, presenting both opportunities and challenges for regional health plans. Unlike national brands with extensive budgets and broad reach, regional health plans must navigate digital media with strategic precision to maximize their investments and connect with the right audience. Here's a look at the hurdles regional health plans face and how payers can develop a digital plan to overcome challenges.

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Unlocking Hidden Revenue by Transforming Member Communications

Unlocking Hidden Revenue by Transforming Member Communications

Health plans know that member experience is everything. But despite their best efforts, many struggle to deliver the right message at the right time —or to make it personal and relevant—and it's costing them. Disjointed communications, data silos and an overwhelming volume of outreach leave many members disengaged. The good news? There's a smarter way, and that's where our Member Value Optimizer comes in.

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