Media Logic worked with UP17 to replace their iOS-only app with a more universal progressive web app (PWA) – exponentially expanding the company’s ability to reach young baseball players.
Breaking out of Apple’s exclusive infrastructure allowed users to access UP17’s services from any device on any operating system – instantly creating new opportunities in new markets around the globe.
In addition, we refined UP17’s interface, made major enhancements to back-end management system, and streamlined the experience of receiving one-on-one instruction from former Major League pros.
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With Walmart’s recent introduction of its “Pay-by-Bank” program designed to bypass payment networks and merchant fees, a new open banking alternative may be poised to take off in the U.S., despite lagging well-behind the global use trends.
As we noted in our blog last year, JPMorgan Chase (JPMC) – the largest U.S. bank by several measures – continues to invest in physical locations as part of its winning strategy to serve customer segments, cross-sell multiple products to Chase households and source new deposits. In sync with JPMC, many banks and credit unions […]
During this 2025 Medicare AEP, beneficiaries face a complex landscape marked by marketing "noise," election-year rhetoric and significant changes due to new CMS regulations and carrier responses. To get a beat on anticipated behavior and motivations for change ahead of October 15, Media Logic conducted a survey that revealed a complex landscape of factors that may drive shopping and interest in considering a plan change, including financial considerations, benefit structure, network changes and involuntary plan terminations.
