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Targeting audience segments across life cycle.

Media Logic has partnered with Chase on a wide range of successful card marketing efforts across the customer lifecycle, employing a broad spectrum of traditional and digital media — and targeting an expansive range of audience segments including affluent, co-brand customers, small businesses and more.

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Applied Robotics

Retooling Applied Robotics’ brand.

With an increase in global competition, Applied Robotics – whose reputation was built in the domestic automotive industry – needed to reinvent itself for existing and emerging markets.

Bassett Healthcare Network

Consumer insights lead to stronger brand.

Media Logic developed a multimedia campaign and new brand tone and imagery to help Bassett amplify consumer preference and defend market share against encroaching competitors.

See our latest posts.

2024 Medicare Member Benefit Experiences: What Drives Engagement and Retention

2024 Medicare Member Benefit Experiences: What Drives Engagement and Retention

We connected with Medicare members across the U.S. to dive deep into their experiences — uncovering what they love about their plan benefits, what's holding them back from using them fully and how payers can better communicate to keep them informed and engaged. Our latest Consumer In Sight survey reveals important takeaways that can help healthcare marketers refine their strategies to improve member satisfaction and retention.

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The American Express Gold Card: Anatomy of an Evolution

The American Express Gold Card: Anatomy of an Evolution

The Amex Gold Card, introduced by American Express in 1966, has gone through a curious evolution. The flagship product, once associated with prestige and financial status among affluent middle-aged, high-earning professionals is gaining popularity with the Gen Z audience.

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Unlocking D-SNP Enrollment and Engagement: The Strategic Role of Community-Based Organizations

Unlocking D-SNP Enrollment and Engagement: The Strategic Role of Community-Based Organizations

In the competitive Medicare market, the D-SNP segment is growing faster than general Medicare Advantage in terms of the number of new plans offered, but there are barriers to enrollment and engagement among the dual-eligible population. Awareness of the challenges of enrolling D-SNP members and innovative partnerships with community-based organizations can help plans engage effectively and authentically with the communities they serve.

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