When Credit Union ONE wanted to grow their Cash Back Checking Account business, they wisely targeted existing members who didn’t have a checking account. We helped them develop a fun summer cash back promotion and used a two-pronged approach to reach as many members as possible.
Targeted emails allowed us to connect with specific member prospects, while paid social ads on Facebook helped us cast a wider net. Both were offered a fun, aspirational message that easily communicated the special offer while cashing in on Credit Union ONE’s distinctive brand.
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The rapid growth of the dually eligible population presents a huge opportunity for managed care organizations and health insurers with Medicare Advantage experience. Download our D-SNP Marketing tip sheet to get more insights into this quickly changing demographic.
CMS recently released Medicare Advantage enrollment data following the 2025 AEP. While 2024 AEP still felt like part of the MA expansion era, albeit a slower one, 2025 AEP shows a real pivot. This wasn't just another "mixed bag" year. It was the clearest sign yet that the period of rapid growth is behind us. Here's a look at the five biggest takeaways from our 2025 AEP analysis.
Direct mail has re-emerged as a prominent player in bank marketing strategies, a trend which has been labeled with terms such as resurgence, renaissance or simply counterintuitive. While many marketers may be surprised by this trend, Media Logic has consistently recognized and championed direct mail for its enduring power and effectiveness. We have continuously highlighted […]
