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Using digital and social to build new customers from within.

When Credit Union ONE wanted to grow their Cash Back Checking Account business, they wisely targeted existing members who didn’t have a checking account. We helped them develop a fun summer cash back promotion and used a two-pronged approach to reach as many members as possible.

Targeted emails allowed us to connect with specific member prospects, while paid social ads on Facebook helped us cast a wider net. Both were offered a fun, aspirational message that easily communicated the special offer while cashing in on Credit Union ONE’s distinctive brand.

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A new, creative AEP campaign highlights enhanced benefits.

HAP

Added benefits and creative testing define Medicare AEP campaign.

HAP's 2019 Medicare AEP campaign had a lot to draw from, but the big news was enhancements on dental, vision and hearing benefits - which according to the latest research are enhancements Medicare consumers are actively looking for.

  • Healthcare

Informz

Fresh take on software technology brand.

Recognizing a need to sharpen their brand and to better position their SaaS technology platform for growth, Informz called on Media Logic.

  • B2B

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What We Learned from the 2025 Medicare AEP Shopping Experience Survey

What We Learned from the 2025 Medicare AEP Shopping Experience Survey

The 2025 Medicare Annual Enrollment Period was anything but ordinary. To understand how various factors shaped the shopping experience, Media Logic conducted its third annual Medicare AEP Shopping Experience Survey, gathering insights from 450 Medicare enrollees aged 66-75. This year's findings highlight key trends in plan satisfaction, shopping behavior and advertising recall, offering insight into the behavior of Medicare eligibles during an extremely disruptive year.

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Bridging Gaps: Practical Strategies for D-SNP Insurers and CBOs to Support Dual Eligibles

Bridging Gaps: Practical Strategies for D-SNP Insurers and CBOs to Support Dual Eligibles

Community-based organizations (CBOs) offer a strategic way for D-SNPs to reach and engage eligible individuals. By working together in practical ways, insurers and CBOs can drive significant impact for dual-eligible individuals while keeping resource demands low. Here's how D-SNPs can collaborate with CBOs to build trust, grow enrollment, test approaches on a smaller scale and improve outcomes.

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Navigating Provider Disputes: Medicare Marketing Strategies for Payers

Navigating Provider Disputes: Medicare Marketing Strategies for Payers

Disputes between payers and providers can disrupt the healthcare landscape, leaving Medicare members uncertain about their coverage and healthcare access. While these disputes pose challenges to consumers, they also present a unique opportunity for competitor health plans to step in and offer stability. Health plans that prepare for these situations can use strategic messaging and agile campaigns to retain their current base and attract new members that are seeking clarity and support. Here's how to navigate these disruptions effectively.

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