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Using LinkedIn to power campaign for payment solutions.

ICBA Payments (formerly ICBA Bancard) has been managing a variety of payment solutions for community banks since 1985, providing advocacy, education, and marketing support to clients of all sizes. Now, having evolved the brand, the company was looking to generate excitement around their expanding service offerings.

Working in partnership with Visa and ICBA Payments, Media Logic built a strategy around LinkedIn — utilizing a showcase page, sizzle reel, paid and organic content and more. The integrated campaign effectively mapped out ICBA Payments’ new capabilities and redefined the company’s role in the community bank payments space.

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Credit Union ONE

New positioning and branding help set a credit union apart.

To help differentiate themselves in the highly competitive Michigan market, Credit Union ONE turned to Media Logic to develop a new positioning strategy, a brand LTF (look, tone and feel) and a refreshed logo design.

Quartz

Innovative testing strategies and a digital-first focus drive growth during AEP.

As Medicare’s Annual Enrollment Period approached, Midwest regional health insurer Quartz sought to increase brand recognition and drive awareness by leveraging their partnership with Aurora Health Care.

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