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Teaming up with Visa and DCCU to create a full portfolio of Visa Signature card launch materials.

Visa partnered with Delta Community Credit Union (DCCU), Georgia’s largest credit union, to launch a Visa Signature credit card, and they turned to Media Logic for help.  

Media Logic worked with Visa and DCCU to create launch materials for the Visa Signature card, including employee training, direct marketing, social, branch merchandising and more, to tout the Signature product’s premium features and benefits.

Visa DCCU direct mail including an open 3-panel brochure, a letter and envelope
Visa DCCU landing page displayed on an iPad The front panel of a Visa DCCU self mailer
A Visa DCCU paid Facebook social post shown on an iPhone next to a DCCU letter, brochure and envelope DCCU poster and take one
DCCU member welcome guide cover and inside spread

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MVP Health Care

Payvider Playbook: Creating (and launching) a new kind of Medicare Advantage plan.

UVM Health Network and MVP Health Care come together to build a new health plan.

Visa

Making the most of social with in-feed, in-stream and programmatic online video.

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Connecting with Gen Z and Millennials: 2024 Media Insights Survey

Connecting with Gen Z and Millennials: 2024 Media Insights Survey

For financial marketers, understanding and adapting to the changing habits of Gen Z and Millennials across streaming, social media and AI-powered platforms is crucial to establishing authentic connections with these digital-natives. To better understand these cohorts and their media preferences, Media Logic conducted a survey of 800 Gen Z and Millennial consumers. Our report looks at the insights that financial marketers can use to drive engagement and influence purchasing decisions while fostering lasting relationships with these influential consumers.

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ICYMI: 2024 Consumer In Sight Surveys for Healthcare Marketers 

ICYMI: 2024 Consumer In Sight Surveys for Healthcare Marketers 

In 2024, Media Logic’s Consumer In Sight research team conducted nine surveys exploring the evolving behaviors, attitudes and preferences of healthcare consumers. From media consumption trends to Medicare enrollment experiences, these surveys offer actionable insights to guide healthcare marketers. Here’s a look back at what we learned this year.

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A Medicare Member Retention Marketing Tip Sheet to Build Loyalty and Engagement

A Medicare Member Retention Marketing Tip Sheet to Build Loyalty and Engagement

In a competitive Medicare market, member retention has become a top priority. By using data to personalize outreach based on health needs, demographics and preferences, health plans can significantly increase engagement and loyalty. Download our tip sheet to keep best practices handy as we head into 2025 and the Medicare Advantage Open Enrollment Period.

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