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Helping Visa and DCCU revitalize their checking account marketing.

Visa and Delta Community Credit Union (DCCU), Georgia’s largest credit union, tapped Media Logic to help with marketing the launch of three new checking accounts. Looking at the competitive landscape, we developed product positionings, as well as direct marketing and employee communications.

The Media Logic team was there every step of the way – from ideation to creation – ensuring success for Visa and DCCU.

Visa DCCU Free Checking landing Page on laptop Visa DCCU landing page shown on an iPhone next to the front cover of a DCCU Employee training guide
Inside spread of the DCCU employee training guide, showing the introduction to Delta Community checking accounts and it's overview
Visa DCCU Interest Checking landing page show on an iPad with the DCCU Visa debit card to its left Inside page of the DCCU employee training guide showing a checking accounts comparison chart

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Gold Kidney Health Plan

Building a solid foundation for a unique health plan.

Gold Kidney Health Plan is a recent entrant into the Medicare Advantage space.

MVP Health Care

Helping a health insurer demonstrate its commitment to customers.

Media Logic partnered with longtime client MVP Health Care to evolve the regional health insurer's brand messaging.

See our latest posts.

Connecting with Gen Z and Millennials: 2024 Media Insights Survey

Connecting with Gen Z and Millennials: 2024 Media Insights Survey

For financial marketers, understanding and adapting to the changing habits of Gen Z and Millennials across streaming, social media and AI-powered platforms is crucial to establishing authentic connections with these digital-natives. To better understand these cohorts and their media preferences, Media Logic conducted a survey of 800 Gen Z and Millennial consumers. Our report looks at the insights that financial marketers can use to drive engagement and influence purchasing decisions while fostering lasting relationships with these influential consumers.

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ICYMI: 2024 Consumer In Sight Surveys for Healthcare Marketers 

ICYMI: 2024 Consumer In Sight Surveys for Healthcare Marketers 

In 2024, Media Logic’s Consumer In Sight research team conducted nine surveys exploring the evolving behaviors, attitudes and preferences of healthcare consumers. From media consumption trends to Medicare enrollment experiences, these surveys offer actionable insights to guide healthcare marketers. Here’s a look back at what we learned this year.

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A Medicare Member Retention Marketing Tip Sheet to Build Loyalty and Engagement

A Medicare Member Retention Marketing Tip Sheet to Build Loyalty and Engagement

In a competitive Medicare market, member retention has become a top priority. By using data to personalize outreach based on health needs, demographics and preferences, health plans can significantly increase engagement and loyalty. Download our tip sheet to keep best practices handy as we head into 2025 and the Medicare Advantage Open Enrollment Period.

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