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Visa and Truist make the most of EMOB to build trust with small business clients.

Visa and Truist wanted to promote Early Month on Book (EMOB) card usage among its small business clients, so they turned to Media Logic.

Starting with a holistic look into Truist’s current EMOB practices and those of competitors, Media Logic leaned on best practices to develop targeted emails that welcomed new small business clients and set the foundation for their ongoing card usage.

Using strategic communications, Visa, Truist and Media Logic were able to take advantage of the critical period of EMOB to build trust with new SMB cardholders.

Visa Truist Business Welcome email promoting 0% APR with card activation
Visa Truist Business email promoting ways to use the business credit card Visa Truist Business email promoting card activation to enjoy 0% APR
Three Visa Truist emails, left to right: Left: Business email reminding recipient of 0% APR, Middle: Business email reminding all employees to activate the card, Right: Business email reminding recipient of all the places they can use the card

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Baylor Scott & White Health Plan

Innovative solutions drive major results for a new healthcare client during AEP.

Heading into an Annual Enrollment Period marked by election noise and growing consumer mistrust of Medicare Advantage plans, new client Baylor Scott & White Health Plan came to Media Logic for a fully integrated campaign that would effectively stand out to prospective members.

  • Healthcare

Bread Financial

Improving acquisition results through testing and refinement.

One key tactic to improve direct marketing response is continuous testing and refinement.

  • Financial Services

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