Find your edge. Media logic helps you drive business, create value and outpace your competition.

We connected with Medicare members across the U.S. to dive deep into their experiences — uncovering what they love about their plan benefits, what's holding them back from using them fully and how payers can better communicate to keep them informed and engaged. Our latest Consumer In Sight survey reveals important takeaways that can help healthcare marketers refine their strategies to improve member satisfaction and retention.

The Amex Gold Card, introduced by American Express in 1966, has gone through a curious evolution. The flagship product, once associated with prestige and financial status among affluent middle-aged, high-earning professionals is gaining popularity with the Gen Z audience.

In the competitive Medicare market, the D-SNP segment is growing faster than general Medicare Advantage in terms of the number of new plans offered, but there are barriers to enrollment and engagement among the dual-eligible population. Awareness of the challenges of enrolling D-SNP members and innovative partnerships with community-based organizations can help plans engage effectively and authentically with the communities they serve.