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Many of our biggest clients have been with us for 20+ years. These are industry leaders – some of the best-known brands in the nation and the world – with extremely high expectations. We have outlasted radical industry changes because we always innovate…we set, track and exceed goals…we pay close, personal attention to every client and every detail.
Working with your agency should be enjoyable, even fun. The people. The process. The whole thing. That means achieving your desired outcomes, whatever they may be. But it also means earning your trust, responding to your needs and never taking our relationship for granted.
Direct mail has re-emerged as a prominent player in bank marketing strategies, a trend which has been labeled with terms such as resurgence, renaissance or simply counterintuitive. While many marketers may be surprised by this trend, Media Logic has consistently recognized and championed direct mail for its enduring power and effectiveness. We have continuously highlighted […]
The Media Logic Financial Services blog regularly features content on understanding generational cohorts: Millennials, Gen Z, and Alphas. Although Boomers are less frequently our primary focus, our Healthcare Industry blog is rich with Medicare marketing and senior content. Recently, Ipsos research captured our attention with its updated insights on the value of Boomers to brands, […]
The digital marketing landscape is evolving rapidly, presenting both opportunities and challenges for regional health plans. Unlike national brands with extensive budgets and broad reach, regional health plans must navigate digital media with strategic precision to maximize their investments and connect with the right audience. Here's a look at the hurdles regional health plans face and how payers can develop a digital plan to overcome challenges.