Need to drive penetration or acquisition? Expand usage behaviors? Educate or retain current customers? Boost your Early Month On Book? Fine-tune your value proposition? Move your card Top of Wallet? Connect with key demographics? Or any other payment product challenge?
Talk to Media Logic. When it comes to payment product marketing, we’ve done it all – having worked with Visa, leading issuers, and a wide range of co-brands for over 20 years. We have experience with everything from complex direct mail programs to branch, direct and digital channel integration.
Our expertise in product branding, acquisition campaigns, lifecycle marketing and more has helped our clients connect credit, debit and/or prepaid products to relevant consumer, small business and commercial audiences. Combining breakthrough ideas with proven and proprietary techniques, it’s all about helping you capitalize on every payment product opportunity.
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Community banks and credit unions are gaining momentum in the credit card issuing space. One critical strategy for maximizing the value of new cardholders is early month on book (EMOB) engagement. Media Logic's card marketing experts outline the truths, consequences and best practices you should know in our newest EMOB tip sheet.
PYMNTS says faster payments are a win-win for consumers and merchants in travel and hospitality – and an area where traditional payments may yield to innovative digital solutions.
Consumers' economic concerns translated into high interest in card-linked offers, with 97 million cardholders tapping them at the end of 2023. PYMNTS reports that discounts and rewards drove much of this interest and even influenced spending decisions.
