Looking to cross-sell core retail products? Create buzz for and increase usage of digital banking or other services? Grow awareness and affinity among key demographics? Develop, launch or refine your branding? Or any other retail bank marketing challenge?
Talk to Media Logic. From national banks to regional challengers to local credit unions, our financial institution partners come in all shapes and sizes. And our solutions are just as diverse – from building brand awareness and boosting prospect engagement to to deepening relationships, cross-selling products and services to existing customers and motivating customers to switch assets from competitors.
We take an omni-channel approach to your marketing challenges. Our solutions accommodate customer preferences and digital-first banking perspectives but are optimized based on what makes the most strategic sense. Whatever it takes to help you meet and exceed your business goals.
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Short, vertical videos are a staple on social media, with most platforms having (or rolling out) vertical video feeds. The good news is that you already have what you need to produce this compelling content. These tips -- along with examples from banks and credit unions -- can help you get started with this compelling medium.
Female Super Consumers are highly represented in the general population. Because of the segment size and efficiencies of scale, effectively marketing products that meet their needs – while successfully engaging with them – can pay off.
Community banks and credit unions are gaining ground when competing with national banks for credit card customers. What benefits/features could help them build momentum? Data from Elan and PYMNTS points to account alerts, autopay, websites and apps as key opportunities.
