Is your brand strong enough to stand apart in an increasingly competitive environment while galvanizing internal audiences around your mission? Does your marketing deliver measurable results, such as driving patient volume and preference? Is your digital footprint optimized to capture leads and convey leadership? Are you fully leveraging content marketing and social media to engage with and educate consumers, providers and other key audiences?
Talk to the experts at Media Logic. Media Logic has developed dozens of branding and lead generation campaigns for a range of provider organizations – from large urban hospitals and rural health systems to revenue-driving service lines and specialty care. In an industry facing greater consolidation, rising costs, shrinking government reimbursements and increasing competition from telemedicine and out-of-market providers, you need expert help from the healthcare marketing experts at Media Logic.
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Content is key.
When targeting patients with complex conditions, marketing elective procedures or simply positioning yourself as a service line or subject matter expert, content and social marketing is essential. Media Logic has a dedicated department staffed by healthcare content experts to help you establish, manage and amplify the awareness and credibility of your organization and its services through strategic content marketing.
We see the big picture.
While we offer 20+ years of hospital and provider marketing expertise, Media Logic also brings deep experience in marketing health insurers and healthcare technology companies. This gives us a broader perspective on the entire healthcare ecosystem – to give your brand and your marketing a strategic edge.
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Marketing teams may take on tracking and measurement with the best of intentions, but too often they find themselves with missing or inactionable data. The key is to have conversations early to ensure the team is aligned on a process for capturing and interpreting relevant data. Check out our detailed best practices for tracking and reporting healthcare marketing analytics.
In the coming years, dramatic demographic shifts will deeply impact the senior living industry, affecting technology, services and housing options. As older adults seek to maintain their wellness, safety and comfort, the industry must adapt to their evolving needs. To capture older adults' feelings about senior living options, Media Logic's Consumer In Sight team conducted a survey focused on understanding respondents' current perceptions, preferences and attitudes toward various accommodation options.
We're betting you've seen your share of short, vertical social videos. The format is so popular it's hard to miss, and has reached extreme popularity in recent years thanks to TikTok, which now sets the standards for short, vertical videos. Here are our tips – plus examples from healthcare payers and brands – to get your content marketing team started.
