Is your AEP direct marketing working hard enough? Are you leveraging consumer insights and targeting to improve returns? Are you effectively utilizing social media and content marketing to reach increasingly digital-savvy seniors? Do you have a clear, up-to-the-minute view of marketing results to enable course corrections and better guide your marketing spend?
53 days. Just over seven weeks. About 500 hours of open phone lines. And then, suddenly, it’s over. The Medicare AEP is brief, intense…and vital to your success.
Talk to the experts at Media Logic. You need an experienced Medicare marketing agency to maximize your results and help you stand out from the pack. For more than 20 years, Media Logic has engineered winning AEP campaigns for a range of health insurers nationwide. We’re ready to help you meet and exceed your goals while maximizing the return on your marketing investment.
We offer:
To Help You:
Planning is key to AEP.
We start with strategic planning – a deep dive into your service area, market conditions, competition and consumers – leveraging best-in-class research, predictive modeling and segmentation data. Our research and planning give you a marked advantage long before October rolls around.
It’s about connecting, creatively.
We take a fresh approach to every campaign – tapping our unmatched ability to reach and connect with the Medicare-eligible population, evaluate results and continuously improve year-over-year.
Execution is everything.
Media Logic ensures that messaging, timing and targeting are all on point. We also provide detailed reporting and analysis to make informed decisions about your marketing dollars. We sweat the details so that you can focus on closing more prospects.
Medicare Marketing Leverages 5-Star Rating into 245% Enrollment Increase
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Marketing teams may take on tracking and measurement with the best of intentions, but too often they find themselves with missing or inactionable data. The key is to have conversations early to ensure the team is aligned on a process for capturing and interpreting relevant data. Check out our detailed best practices for tracking and reporting healthcare marketing analytics.
The combination of CMS rule changes, financial pressures and the distraction of the hotly contested presidential election were already creating anxiety for payers as they prepare for the 2025 AEP. Now, you can add to the mix the uncertainty stemming from a series of lawsuits against CMS. As these lawsuits continue a trend of disruption facing the healthcare industry, here's what healthcare marketers should keep in mind.
Patients represent a big opportunity for Medicare Advantage member growth for payviders and health plans with strong provider relationships. At the same time, two critical factors can impact health care marketing in medical settings: Centers for Medicare and Medicaid Services (CMS) regulations and clinical staff buy-in. Our recent webinar, featuring the insights of David Schultz, Media Logic founder and CEO, detailed how payviders and health plans can convert patients into Medicare members.
