Visa and Webster Bank turned to Media Logic for help driving debit card usage in key areas and increasing retention among cardholders at risk of attrition.
Using cardholder data, competitive landscape findings, and best practices, we created an email and direct mail program designed to encourage desired cardholder behaviors and spur debit card usage.
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Direct mail has re-emerged as a prominent player in bank marketing strategies, a trend which has been labeled with terms such as resurgence, renaissance or simply counterintuitive. While many marketers may be surprised by this trend, Media Logic has consistently recognized and championed direct mail for its enduring power and effectiveness. We have continuously highlighted […]
The Media Logic Financial Services blog regularly features content on understanding generational cohorts: Millennials, Gen Z, and Alphas. Although Boomers are less frequently our primary focus, our Healthcare Industry blog is rich with Medicare marketing and senior content. Recently, Ipsos research captured our attention with its updated insights on the value of Boomers to brands, […]
Community banks and credit unions are gaining momentum in the credit card issuing space. One critical strategy for maximizing the value of new cardholders is early month on book (EMOB) engagement. Media Logic's card marketing experts outline the truths, consequences and best practices you should know in our newest EMOB tip sheet.
