Visa and Webster Bank turned to Media Logic for help driving debit card usage in key areas and increasing retention among cardholders at risk of attrition.
Using cardholder data, competitive landscape findings, and best practices, we created an email and direct mail program designed to encourage desired cardholder behaviors and spur debit card usage.
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With Walmart’s recent introduction of its “Pay-by-Bank” program designed to bypass payment networks and merchant fees, a new open banking alternative may be poised to take off in the U.S., despite lagging well-behind the global use trends.
As we noted in our blog last year, JPMorgan Chase (JPMC) – the largest U.S. bank by several measures – continues to invest in physical locations as part of its winning strategy to serve customer segments, cross-sell multiple products to Chase households and source new deposits. In sync with JPMC, many banks and credit unions […]
The Amex Gold Card, introduced by American Express in 1966, has gone through a curious evolution. The flagship product, once associated with prestige and financial status among affluent middle-aged, high-earning professionals is gaining popularity with the Gen Z audience.
