Sheetz is a gas station/convenience store chain with a very unique and recognizable brand. That was one of many things Media Logic had to take into account when we teamed up with the NFL and Visa to create a Super Bowl sweepstakes promotion for the Sheetz co-brand card. The promotion also needed to encourage both world and in-store spend with the Visa® Sheetz Card.
Media Logic took the challenge and ran with it, creating an immersive campaign that included a wide roster of promotional materials, from in-store assets such as a Counter Mat and Pump Blade, to digital assets that included emails, social media posts and mobile app ads. The campaign not only captured the essence of all three brands, but also scored big with Visa Sheetz cardholders, generating excitement and driving card usage.
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