As part of payment card manufacturer CPI’s commitment to sustainability, they have developed Second Wave™ — a new type of payment card made with a core of recovered ocean-bound plastic.
CPI was looking to educate both prospects and customers about this new solution (and naturally, generate and nurture leads), so Media Logic developed the strategy, executed creative and managed printing and fulfillment for an integrated drip campaign. Driven by consumer preference expressed in research and a guided cadence of sequenced direct mail and email, the drip campaign directed recipients to unique landing pages. Each drop focused on a singular asset including low-lift resources like video and infographics, as well as a white paper, e-book and delivering a physical sample of the innovative card.
Recipients who didn’t respond were retargeted with reminders and new assets. Those who did demonstrate interest were connected directly with salespeople who then followed up personally to provide additional information.
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With Walmart’s recent introduction of its “Pay-by-Bank” program designed to bypass payment networks and merchant fees, a new open banking alternative may be poised to take off in the U.S., despite lagging well-behind the global use trends.
As we noted in our blog last year, JPMorgan Chase (JPMC) – the largest U.S. bank by several measures – continues to invest in physical locations as part of its winning strategy to serve customer segments, cross-sell multiple products to Chase households and source new deposits. In sync with JPMC, many banks and credit unions […]
The Amex Gold Card, introduced by American Express in 1966, has gone through a curious evolution. The flagship product, once associated with prestige and financial status among affluent middle-aged, high-earning professionals is gaining popularity with the Gen Z audience.
