ICBA Payments (formerly ICBA Bancard) has been managing a variety of payment solutions for community banks since 1985, providing advocacy, education, and marketing support to clients of all sizes. Now, having evolved the brand, the company was looking to generate excitement around their expanding service offerings.
Working in partnership with Visa and ICBA Payments, Media Logic built a strategy around LinkedIn — utilizing a showcase page, sizzle reel, paid and organic content and more. The integrated campaign effectively mapped out ICBA Payments’ new capabilities and redefined the company’s role in the community bank payments space.
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Direct mail has re-emerged as a prominent player in bank marketing strategies, a trend which has been labeled with terms such as resurgence, renaissance or simply counterintuitive. While many marketers may be surprised by this trend, Media Logic has consistently recognized and championed direct mail for its enduring power and effectiveness. We have continuously highlighted […]
The Media Logic Financial Services blog regularly features content on understanding generational cohorts: Millennials, Gen Z, and Alphas. Although Boomers are less frequently our primary focus, our Healthcare Industry blog is rich with Medicare marketing and senior content. Recently, Ipsos research captured our attention with its updated insights on the value of Boomers to brands, […]
Community banks and credit unions are gaining momentum in the credit card issuing space. One critical strategy for maximizing the value of new cardholders is early month on book (EMOB) engagement. Media Logic's card marketing experts outline the truths, consequences and best practices you should know in our newest EMOB tip sheet.
